Course Description

Program Description With a combined BA/BMgt or a BSc/BMgt degree, you can explore a multitude of interests and careers. For example, if you are interested in managing an art gallery, you can major in art and general management. If sports marketing ignites your passion, you can major in kinesiology and marketing. The Combined BA/BMgt or BSc/BMgt degree program takes five years (50 courses) to complete and leads to the conferral of two degrees. Bachelor of Management - Marketing Marketing is a combination of art and science appealing to creative people with an analytical orientation. Marketers are the crucial link between an organization and its customers/end-users and suppliers, building relationships that benefit all parties. Consequently, marketing is rooted in a strong understanding of the customer, whether an individual or an organization. Identifying consumer needs, developing new products/services or communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and having the ability to adjust all of these for domestic and international markets for different cultures — that’s the job of a marketer. If you are creative, practical, like both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), one of the many available careers in marketing may interest you. While different types of marketing jobs require different skill sets, marketers need to communicate effectively, work independently, be self-motivated and willing to show initiative. Almost one-third of North Americans are employed in marketing or marketing-related positions. Marketing’s role within organizations is becoming increasingly important, and marketing professionals hold crucial positions. Bachelor of Arts - Anthropology Anthropology studies the diversity of human life in every part of the world. Long-term ethnographic fieldwork is the hallmark of the anthropological approach to studying the human condition and allows you to see how your world fits into a larger context. Contemporary anthropology examines the material, social, and cultural conditions of human behaviour and life from a “locally global” perspective. Anthropology will expose you to a variety of different cultures. At the same time, you will learn to examine your own life from an anthropological perspective. You will learn how to explore and understand radically different contexts in both your own and other cultures. Two elements distinguish anthropology: an intensely comparative, wide-ranging view of human society and culture, and a strong desire to know how individuals in specific cultures make sense of the world and respond to its challenges. Anthropologists are committed to understanding common aspects of human social life, despite apparent differences. They typically spend long periods of time doing field research where they interact with people in their environment to gain cultural understanding.

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